LifeGuide

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

As you shop at jewellery stores, you may see many different diamond shapes. This is different from a diamond's Cut, which is one of the...

Now that you have successfully been engaged to your fiancé, the next milestone is the wedding. This big day is where you will exchange...

The most widely purchased engagement rings contain sparkling diamonds. But what if you want to do something different, like a different...

Are synthetic diamonds better than natural ones? You may have come across lab-grown or synthetic diamonds. Colourless synthetic or...

While you are shopping for your next gold jewellery, engagement or wedding ring, you may come across terms such as 24k, 18k and 14k. No...

Diamonds are dazzling gemstones that captivate our hearts and have a remarkable story to tell. Imagine them as revealing the secrets from...

Carat is one of the 4 C's of diamonds. A carat is 200 milligrams. Or if you go to a jeweller, another way to describe a carat is to...

Diamonds look beautiful, but when zoomed in, there are tiny inclusions within a diamond, or blemishes on the surface. If a diamond has...

Diamonds usually look white, but are they really white? Actually diamonds can be totally colourless, but some could have a slight yellow...