LifeGuide

Gen Z and Millennial consumers are redefining what fine jewellery means across Southeast Asia. For jewellery retailers in Singapore, this shift is not a trend but a structural change in how value, trust, and desire are formed. These generations are becoming the dominant luxury buyers, and they approach jewellery with a mindset very different from their parents. For younger consumers, fine jewellery is no longer limited to weddings, anniversaries, or traditional milestones. In

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

To prepare for your big wedding day, having a checklist is essential so you can ensure that everything is accounted for. We have...

Congratulations! Now that you've proposed to your spouse, the next step would be to prepare for your big wedding day. Here is a...

As you shop at jewellery stores, you may see many different diamond shapes. This is different from a diamond's Cut, which is one of the...

Now that you have successfully been engaged to your fiancé, the next milestone is the wedding. This big day is where you will exchange...

The most widely purchased engagement rings contain sparkling diamonds. But what if you want to do something different, like a different...

Are synthetic diamonds better than natural ones? You may have come across lab-grown or synthetic diamonds. Colourless synthetic or...

While you are shopping for your next gold jewellery, engagement or wedding ring, you may come across terms such as 24k, 18k and 14k. No...

Diamonds are dazzling gemstones that captivate our hearts and have a remarkable story to tell. Imagine them as revealing the secrets from...

Carat is one of the 4 C's of diamonds. A carat is 200 milligrams. Or if you go to a jeweller, another way to describe a carat is to...

Diamonds look beautiful, but when zoomed in, there are tiny inclusions within a diamond, or blemishes on the surface. If a diamond has...

We may usually think of a diamond's "cut" as its shape - oval, round, pear, heart etc. But in professional terms, the cut of a diamond is...

Diamonds usually look white, but are they really white? Actually diamonds can be totally colourless, but some could have a slight yellow...

Choosing an engagement ring is an exciting journey, and the start of a new life stage in marriage! Here are some tips to help you find...