LifeGuide

Gen Z and Millennial consumers are redefining what fine jewellery means across Southeast Asia. For jewellery retailers in Singapore, this shift is not a trend but a structural change in how value, trust, and desire are formed. These generations are becoming the dominant luxury buyers, and they approach jewellery with a mindset very different from their parents. For younger consumers, fine jewellery is no longer limited to weddings, anniversaries, or traditional milestones. In

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

Understanding the New Jewellery Consumer Landscape in 2026 The jewellery industry is entering a pivotal moment where consumer preferences are shifting in ways that go far beyond style or aesthetics. The buyers of 2026 will place stronger emphasis on meaning, ethics and personal identity, and this evolution will significantly influence how products are designed, manufactured and sold. Businesses that understand these shifts early can position themselves for growth, while those

As the global jewellery industry moves toward 2026, one of the clearest shifts ahead is the transformation of the supply chain. The last few years have exposed how fragile traditional sourcing networks can be, especially for gold, diamonds, and coloured gemstones. What used to be a stable, predictable flow of materials is now influenced by geopolitical dynamics, trade regulations, rising sustainability expectations, and new logistics patterns. In this environment, resilience

The global jewellery landscape is undergoing one of its most significant transformations in recent decades. As we move into 2026, industry stakeholders such as designers, retailers, manufacturers, and wholesalers must prepare for a market shaped by shifting consumer values, digital fluency, and heightened expectations around transparency and craftsmanship. What was once considered optional is now becoming a standard requirement for winning market trust.

As you shop at jewellery stores, you may see many different diamond shapes. This is different from a diamond's Cut, which is one of the...

Now that you have successfully been engaged to your fiancé, the next milestone is the wedding. This big day is where you will exchange...

Are synthetic diamonds better than natural ones? You may have come across lab-grown or synthetic diamonds. Colourless synthetic or...

While you are shopping for your next gold jewellery, engagement or wedding ring, you may come across terms such as 24k, 18k and 14k. No...

Carat is one of the 4 C's of diamonds. A carat is 200 milligrams. Or if you go to a jeweller, another way to describe a carat is to...

Diamonds look beautiful, but when zoomed in, there are tiny inclusions within a diamond, or blemishes on the surface. If a diamond has...

We may usually think of a diamond's "cut" as its shape - oval, round, pear, heart etc. But in professional terms, the cut of a diamond is...

Diamonds usually look white, but are they really white? Actually diamonds can be totally colourless, but some could have a slight yellow...