LifeGuide

Gen Z and Millennial consumers are redefining what fine jewellery means across Southeast Asia. For jewellery retailers in Singapore, this shift is not a trend but a structural change in how value, trust, and desire are formed. These generations are becoming the dominant luxury buyers, and they approach jewellery with a mindset very different from their parents. For younger consumers, fine jewellery is no longer limited to weddings, anniversaries, or traditional milestones. In

The jewellery industry has entered a new era where the buyer journey is no longer linear or store centric. In 2026, the majority of purchasing decisions will be shaped long before a customer walks into a boutique. Digital discovery, online research and brand credibility now define how trust is built in the jewellery sector. Discovery Begins Online The first interaction between a jewellery brand and its customer increasingly happens through digital channels. Social media platf

Understanding the New Jewellery Consumer Landscape in 2026 The jewellery industry is entering a pivotal moment where consumer preferences are shifting in ways that go far beyond style or aesthetics. The buyers of 2026 will place stronger emphasis on meaning, ethics and personal identity, and this evolution will significantly influence how products are designed, manufactured and sold. Businesses that understand these shifts early can position themselves for growth, while those

As the global jewellery industry moves toward 2026, one of the clearest shifts ahead is the transformation of the supply chain. The last few years have exposed how fragile traditional sourcing networks can be, especially for gold, diamonds, and coloured gemstones. What used to be a stable, predictable flow of materials is now influenced by geopolitical dynamics, trade regulations, rising sustainability expectations, and new logistics patterns. In this environment, resilience

The global jewellery landscape is undergoing one of its most significant transformations in recent decades. As we move into 2026, industry stakeholders such as designers, retailers, manufacturers, and wholesalers must prepare for a market shaped by shifting consumer values, digital fluency, and heightened expectations around transparency and craftsmanship. What was once considered optional is now becoming a standard requirement for winning market trust.

As you shop for gold jewellery for yourself or for your loved ones, or for wedding, have you ever wondered how it was made? Let us...